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Statistics and research methods play an important role within our programme of Communication Science. In year 1 and 2, you will follow multiple statistics and methods courses and in year 3 you will apply the skills you have learned to your thesis and internship. We find it important that our students are being trained to assess the value of existing research and to be able to come to their own findings within the domain of Communication Science. After you have obtained your secondary education diploma (Dutch: vwo diploma, i.e. pre-university level education), you should be prepared well enough to follow the first course of statistics and methods. Furthermore, actively participating in the UvA matching provides a good picture of what you can expect from the programme and the role of statistics within the program.
In the Netherlands there are many study programmes, also at the UvA, which are similar in name to Communication Science. Our suggestion is to make your own comparisons: collect information on multiple programmes, look at its courses, the options and the points of focus. Communication Science at the UvA focusses on 4 domains: Entertainment Communication, Persuasive Communication, Corporate Communication and Political Communication. In addition, there is a strong emphasis on statistics and research methods. Our lecturers are affiliated with ASCOR, the research institute for Communication Science. Also, all our students have to do an internship, which is rarely a standard part of other (similar) programmes. In this way, our students are able to bring what they have learned into practice.
Within the programme of Communication Science, during year 2 and 3 (depending on your planning), you will have the opportunity to do your internship abroad. Students will find an internship themselves and will be assigned an internship supervisor from the study programme. Additionally, in their 3rd year students can go on exchange in and outside of Europe to follow courses at a foreign partner university. During the first year of the programme you will be further informed on the possibilities.
For more information on exchange, you can go to: www.buitenland.uva.nl.
We understand very well that students have to work alongside their studies to earn a living. However, the study takes an average of 30 per 40 hours a week, so please keep this in mind while making your planning. The week prior to the start of the program, you will be able to tell on which days you will have lectures and tutorials. To each individual student, the workload is experienced differently. In general, most students in the first semester, have to get used to the university, a different method of teaching and the pace. With the tutorials, the guidance we offer and enough self-study from the student, the majority of the students succeed in making this a success. Below you can find an example of a week schedule of a first-year student.
Most students continue doing a Master within the same domain, or in a different direction, after the Bachelor Communication Science. To get a better idea of where our alumni ended up, we refer you to the web page below.
Within the Bachelor of Communication Science at the University of Amsterdam, you obtain a Bachelor of Science. Therefore, it is a scientific study. Within Communication Science you will be given a number of creative assignments. However, there are no specific classes in creative skills within the Communication Science program. For example, you won’t receive assignments to design websites or set up graphic advertising campaigns. Basically, you will mainly follow courses on the theoretical aspects of these types of campaigns. How do you make a success out of a campaign, advertisement, intervention, entertainment product, etc.?
Initially, “research” sounds like the most theoretical part of the study. Think again. After all, every research is about practice. For example, if you are interested in fashion, the Corporate Communication course allows you to research different stakeholders in the problem of cultural appropriation in the high-end fashion industry. This is a real-life example of a project that has been done. In many such research projects you are free to a certain extent to choose a topic yourself. In this way you can align communication research with your own social interests
In the second half of the Communication Science program, you have the opportunity to personalize your program. During this period, you will follow electives, do an internship and write your graduation thesis. So, there is a lot of room here for integrating creativity. Especially when doing your internship, you will have the opportunity to acquire practical skills at a company that matches your interests.
Another option to combine creativity with Communication Science is extracurricular activities. For example, you can go to CREA, the cultural student center of the University of Amsterdam. Each semester they offer a wide range of workshops and courses in music, dance, theatre, visual arts, writing and much more. They also offer courses related to Communication Science, for example video editing with Final Cut Pro X or editing in Adobe Photoshop. In addition, the Communication Science programme itself also offers various extracurricular workshops in which these types of creative skills are taught, under the banner of "Career Matters".