Innovation is a big challenge for many organisations, touching on different parts and dimensions of a business. Taking the Design Driven Business Innovation course, you will jump into business innovation by applying design thinking tools. In 6 creative sessions you will learn to evolve your idea from questions to concept. Get the mindset for innovation and learn how to create value for your organisation. We are proud that 95% of our participants would recommend this course to others. The next programme will start on Wednesday 10 November 2021.
In 6 sessions you will examine the upsides of a design-driven approach and how to implement it. You will be introduced to a diverse set of methods and models in the main stages of design-driven business innovation. The course offers a mix of hands-on exercises in a collaborative setting, as well as dedication to a group project. Throughout the course, you will be coached about the set-up and execution of your group project.
During the course you focus on different parts and dimensions of a business: services, products, customer value, delivery processes, revenue models, interfaces with customers, customer experiences and much more. You are expected to spend at least half a day per week on follow-up research and design. This entails time for reading and desk research, and for practical work on your project. If you choose your personal project wisely, this may well be part of your everyday work.
Design Driven Business Innovation is designed for professionals that are open to new approaches. If you are looking for a course that supports you as a front runner in your organisation, this is for you. You have the opportunity to exchange your views and experiences with a group of fellow professionals. The group will consist of maximum 20 students. Former participants work as business analyst, innovation manager, software developer, project leader, UX designer, marketing or sales manager. On average they have more than 10 years of working experience.
|Dates:||Wednesday 10 November
Wednesday 17 November
Wednesday 24 November
Wednesday 1 December
Wednesday 8 December
Wednesday 15 December
|Times:||9:00 - 13:00 (on 10 November and 15 December it will be from 9:00 - 15:00)|
*UvA alumni receive a 10% discount. Fees are VAT-free.
|Location:||Amsterdam Business School|
|Mode of study:||Hybrid programme|
|Certification:||You will receive a Certificate of Attendance from the University of Amsterdam.|
Lien De Cuyper is an Assistant Professor at the Entrepreneurship and Innovation Group of the Amsterdam Business School, at the University of Amsterdam. Prior to joining the Amsterdam Business School – UvA, she completed her PhD at Imperial College Business School in London, UK, after which she worked as a Senior Researcher at the Chair of Entrepreneurship of ETH
Zurich, Switzerland. During her time in London, she was also a member of a large European research consortium that combined leading research institutions and design agencies to look into the topic of how design can be used as a driver for innovation and competitiveness.
Lien has taught several entrepreneurship and innovation courses both at Imperial College and ETH Zurich. She has been working closely with the World Economic Forum and several large companies, such as for instance Bosch, on topics of corporate innovation and entrepreneurship.
‘An eye-opener on creativity and innovation.’
‘Great course for professionals who want to combine theory and practice. And who dare to get out of the office.’
‘Good balance between service design techniques, innovation models and networking.’
‘I learned how to use step-by-step design thinking for innovation.’
‘The practical applicability of the tools leads to many eye-openers and unexpected results.’
‘I thought I knew it all. Wrong!’
'This course helped me to take the next step in my career: design thinking in strategy and consulting.'
Do you have questions about this or other open programmes? Please contact:
Jannice Daha LLM
Programme Manager Executive Education
T: +31 (0)20 525 6134
|Language of instruction||English|