The Corporate Communication track within the Master’s Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.
This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.
Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.
Within the Master's Communication Science you specialize in one of the following four tracks:
An important question within Corporate Communication is: How are communication strategies being developed, approved, implemented and what are the effects of those strategies on the publics? On the one hand, the track focuses on external communication, teaching you how to build and maintain a corporate image, reputation and identity. A vital aspect to note in addition is the public responsibility of organisations, especially in relation to public opinion and the public debate in traditional and social media. The relationship with the press, public, media and stakeholders is discussed elaborately and crisis communication is touched upon in compliance with these relationships.
On the other hand, the track focuses on communication within corporations, such as organisational culture, communication and the new way of working, social media and employees and how this all is implemented during change processes.
The knowledge and skills acquired during the course provide an effective grounding for positions in:
Then Corporate Communication is the right Master's track for you!
|Degree programme||MSc Communication Science|
|Type||Regular study programme|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|
|Starts in||February, September|