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Communication Science: Persuasive Communication

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The track Persuasive Communication of the Master's in Communication Science addresses communication processes that are intended to achieve specific persuasive goals in marketing and health communication.

UvA online Open House

This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.

Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.

Discover the Master’s programme & tracks

Within the Master's Communication Science you specialize in one of the following four tracks:

Study programme

In this Communication Science Master’s track, you will study a variety of marketing and health communication theories, and learn how to apply these theories to challenging problems of consumer and health-related behaviour. By using the latest scientific insights, you will learn how and under which conditions communication can be used as a strategic tool to inform and influence people. Particular attention is paid to communication through new media and technologies, including interactive and social media.

What is it like studying the Persuasive Communication Master's track?
Professor Guda van Noort & Student James Trusler

Why study Communication Science at the UvA?

QS rankings 2020

Number 1 in the world!

Many Lecturers are researchers at the ASCoR

Renowned teachers

Choose from

4 different specialisations

Study in a fascinating and media-saturated environment


Academic staff

After graduation

This high-level Master’s prepares you for a variety of jobs creating broad employability including:

  • Campaign developer in advertising or health
  • Marketing communication strategist
  • Public information expert
  • Policy worker in broadcasting or health care
  • Social media manager
  • Academic researcher
'I was curious to learn the most effective techniques to communicate as a professional marketer.'
Angela Bonanno

Is the Master's track: Persuasive Communication for you? 

Do you: 

  • have an interest in how people use media and how you can reach your target audience?
  • want to know how to develop and evaluate marketing and health communication messages and campaigns?
  • want to develop yourself as a communication professional?
  • have a Bachelor’s degree equivalent to a Dutch university bachelor degree in the field of communication science or a related discipline, with sufficient background in quantitative methods and statistics?
  • have sufficient English language skills and want to study in an international environment?

Then Persuasive Communication is the right Master's track for you!

Facts & Figures
Degree programme MSc Communication Science
Type Regular study programme
Mode Full-time
Credits 60 ECTS, 12 months
Language of instruction English
Starts in February, September
CROHO code 66615