Understanding data about human behaviour is an important and valuable skill in today's society. The police use data to predict the risk of burglary by area and week of the year, whereas insurance companies adjust their prices based on client data, and schools adjust educational programmes based on what is known about student progress. Companies, public institutions and governmental organisations: they all use the continuous stream of big data to describe and predict human behaviour.
This year, you won’t be able to attend any busy on-campus events with lots of people. But our online Open House is the perfect way to get to know UvA study programmes and university life from the comfort of your own home.
Every study programme has an Open House page with videos, FAQs and live events. On the main Open House website you can discover all our programmes,explore the city and campus, and get inspired during our theme weeks.
Unlocking the full potential of these vast amounts of behavioural data requires a thorough understanding of data science techniques and human behaviour modelling. The Behavioural Data Science Master's track aims to combine the two. The programme draws on knowledge of psychology, research methodology and applied statistics at the undergraduate level, followed by training in advanced (big) data techniques, academic skills, as well as practical and professional skills.
There is a high demand for trained data scientists, which means that the career prospects are very promising. The career prospects are therefore very good. This master's track covers a wide range of topics and skills. You have the opportunity to specialise in specific areas of behavioural data science.
Graduates of the track have gone on to work as:
Are you interested in
Then Behavioural Data Science might be the track for you!
|Degree programme||MSc Psychologie|
|Credits||60 ECTS, 12 months|
|Language of instruction||English|